Award-winning sweetener offers customers organic options

GILBERT, AZ (September 13, 2016) – Consumers have long trusted SweetLeaf® for its award-winning, sweet taste with zero calories, zero carbs, a non-glycemic response, and no artificial ingredients. Now, SweetLeaf® is proud to offer an organic option, in addition to its family of stevia sweetener products, at health food and grocery stores including Publix in the Southeast. SweetLeaf® Organic Stevia Sweetener provides a premium sweetener option to both natural and organic shoppers.

According to a 2013 study conducted by the University of Florida, nearly 22 percent of Florida shoppers say having a certified organic option is very important to them when making purchase decisions.1 Additionally, organic sales reached $5.5 billion in 2014.2 In order to address increasing demand for organic products in conventional natural, grocery, and health food stores, SweetLeaf® remains committed to providing quality, delicious organic products to its customers.

SweetLeaf® Stevia Expands Products in Southeast | SweetLeaf® SweetLeaf® Organic Stevia Sweetener is available in 35-count boxes and a user-friendly shaker in stores across Florida. SweetLeaf®’s original Stevia Sweetener is also available in 35-count boxes.

“We listened to consumer demand and we are thrilled to deliver what they are looking for,” said Carol May, President of Wisdom Natural Brands®, parent company of SweetLeaf®. “Our SweetLeaf® Stevia Sweetener and Organic Stevia Sweeteners are delicious, better-for-you sweetener alternatives which are non-GMO, with no artificial ingredients, a non-glycemic response, and gluten-free.”

SweetLeaf® Stevia is plant-derived (organic stevia leaf extract), sustainably grown, and free from ingredients like aspartame, sucralose, and high fructose corn syrup. SweetLeaf® is a tasty way to sweeten hot or cold beverages, foods, and recipes. Like the original stevia packets, SweetLeaf® Organic Stevia Sweetener has virtually unlimited uses for both sweet and savory dishes, ranging from desserts to sauces and salad dressings. To date, SweetLeaf® Stevia Sweetener has won 26 international awards for taste and innovation.

For more information about SweetLeaf®, visit www.SweetLeaf®.com.

Sources:

1Local Food Systems in Florida: Consumer Characteristics and Economic Impacts (2013). Hodges, Alan. Stevens, Thomas. https://www.fred.ifas.ufl.edu/pdf/economic-impact-analysis/Florida-statewide-local-food-survey-2-6-13.pdf

22014 Organic Survey. USDA Census of Agriculture. https://www.agcensus.usda.gov/Publications/2012/Online_Resources/Highlights/Organics/2014_Organic_Survey_Highlights.pdf

About WISDOM NATURAL BRANDS®

Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars, and no artificial ingredients. The only stevia brand to be named a Top Wellness Company and to consistently win dozens of global awards for taste and innovation, SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in shaker jars for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SweetLeaf® Stevia Sweetener is available in both natural and certified organic. Offering consumers additional high-quality choices, SweetLeaf® Organics are sold in 35- and 70-count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf® Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops® add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops® also have no artificial ingredients. SweetLeaf® Water Drops® add delicious flavor to plain or sparkling water.

Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Sympacho®, are available in tea bags and loose tea and come in a variety of beneficial flavors.

SweetLeaf® and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf®.com or at grocery and health food stores throughout the U.S. and Canada.

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