What does it take to build a brand that lasts?
For our CEO Aaron Henderson, it starts with one thing: putting the customer first.
In a recent conversation with CXplained, Aaron shared his journey from joining SweetLeaf in its early days to returning nearly two decades later as CEO, along with the lessons he’s learned about innovation, adaptability, and building a strong company culture.
From leveraging real-time e-commerce insights to make faster decisions, to empowering employees to go the extra mile for customers, Aaron discusses why curiosity, data, and a willingness to pivot are essential for long-term growth.
“Always put the customer first in everything you do. Leave your ego at the door.”
Read the full conversation with Aaron here.
Aaron Henderson SweetLeaf CEO Featured in CXplained
