SweetLeaf® Stevia Sweetener Celebrates EC Approval of Stevia

Gilbert, AZ (11/28/11) –James May, founder and CEO of SweetLeaf® Stevia Sweetener, and the first person to manufacture and market stevia products for the US market, applauded the decision by the European Commission approving steviol glycosides for use as a tabletop sweetener and as an ingredient in foods and beverages.

Wisdom Natural Brands® Launches All-Natural SugarLeaf® for Baking, Cooking

Gilbert, AZ (11/21/11) –A sweet new product from Wisdom Natural Brands® has hit store shelves. SugarLeaf® is an all-new, 100% natural lowcalorie sweetener great for baking and cooking, aimed at meeting the demands of increasingly health-conscious consumers who want to reduce sugar in their food and beverages without sacrificing taste or texture. Made by bonding SweetLeaf® Stevia and raw cane sugar, SugarLeaf® offers the delightfully sweet taste and browning and bulking qualities of sugar, but has two-thirds fewer calories and carbohydrates than sugar. SugarLeaf® debuted at Whole Foods Markets in August and is now also available in select natural foods stores and conventional grocery stores across the country or online at www.buywisdom.com.

SweetLeaf’s® Sweet Success Continues

Gilbert, AZ (09/30/11) – Wisdom Natural Brands®, makers of all-natural SweetLeaf® Stevia Sweetener, announced today that SweetLeaf® has enjoyed 25 continuous profitable years, including a successful 2011, and that the company is looking forward to an even sweeter 2012.

“Father of Stevia” James May Addresses Second Annual Stevia Federation of the Americas

Gilbert, AZ (09/30/11) – On August 25, James May, Founder and CEO of Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, was invited to speak about the state of stevia in the United States and in Europe at the prestigious second annual Federation Americana de la Stevia (Stevia Federation of the Americas) in Cancun, Mexico. May is the Honorary President of the Stevia Federation of the Americas. Inspired by May’s speech, a professor from a well-known university in Colombia later commented, “Mr. May is the icon we are trying to follow.”

SweetLeaf® to Exhibit at American Diabetes Association Expo in L.A.

Gilbert, AZ (05/13/11) – An active supporter of preventing and managing diabetes, SweetLeaf® Stevia Sweetener will be exhibiting at the American Diabetes Association Expo at the Los Angeles Convention Center on Saturday, May 21. The free expo takes place from 10am to 4pm and features leading experts discussing diabetes management and prevention, plus cooking demonstrations, health screenings and product and service exhibitors.

New Powerhouse Sales Team to Elevate SweetLeaf® Market Share

Gilbert, Arizona (04/25/11) – SweetLeaf® Stevia Sweetener is launching its next phase of expansion with a dynamic new sales team. The “Sweet Team” will focus on developing a strategic corporate sales plan to achieve key business objectives and strengthen the company’s market share in the burgeoning stevia industry, which is projected to exceed $2 billion by the end of 2011.

SweetLeaf® Chocolate Liquid Stevia® a Hit with Reviewer

Lempert raved, “You’ve seen stevia in packets, stevia in beverages and now here is stevia going back to its roots as a concentrated liquid, and now they’re adding natural flavors. To be honest, at first I thought it was sort of a goofy idea, but after tasting it, I’m convinced. The chocolate flavor is very intense; I could see adding a drop to chocolate smoothies, bottled water, or for baking.”

James May Awarded Inaugural Visionary Award

Gilbert, Arizona (03/11/11) – The American Herbal Products Association (AHPA) awarded James May, founder of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, the 2011 AHPA Visionary Award. AHPA, which promotes the responsible commerce of herbal products, presented May with the award in recognition of unwavering, persistent dedication in the advancement of all-natural stevia. Inspired by May’s perseverance during his lifetime of work bringing stevia to the United States and advancing it as a sweetener, AHPA created this award especially to honor him.

SweetLeaf® Chosen Official Stevia Sweetener of Expo West 2011

Gilbert, Arizona (03/10/11) – All-natural SweetLeaf® Stevia Sweetener has been chosen as the Official Stevia Sweetener of this year’s Natural Products Expo West event. The world’s largest natural and healthy products trade show, Expo West will take place March 10-13 at the Anaheim Convention Center in Anaheim, California. As the official sweetener sponsor, SweetLeaf® Stevia Sweetener will be the exclusive stevia sweetener available at all Expo West 2011 food service areas within the convention center – including coffee tables and concession stands, as well as at private catered events and seminars. In addition, SweetLeaf® will have a booth at the event previewing brand-new offerings from the brand.

SweetLeaf® Leads Stevia Sustainability Initiative

San Francisco, CA (01/18/11) – “2010-2011 ISANH Global Stevia Award winner SweetLeaf® Stevia Sweetener is a dedicated contributor to the sustainable future of sweetening ingredients,” Executive Vice President Angus Flood will explain as part of the Sustainability Summit in San Francisco for business leaders in the Food and Beverage industry. Flood will highlight SweetLeaf® sourcing projects in Latin America as well as the company’s effort to work in facilities and with farmers who might otherwise have supplied the illegal narcotics industry as examples of positive regeneration and the power of consumer choice. SweetLeaf® Stevia Sweetener’s commitment to 100% recycled packaging and use of vegetable inks will also be featured as examples of the company’s sustainable practices.

SweetLeaf® Wins World Stevia Award

Gilbert, Arizona (12/02/10) – SweetLeaf® Stevia Sweetener was the overall winner of the 2010-2011 Annual Global Stevia Products Award by the International Society of Antioxidants in Nutrition and Health (ISANH) based on taste performance, advancement in ingredient science and positive environmental and social impact. SweetLeaf® Stevia founder and president, James May, was presented with the prestigious award at the Sugar & Salt Reduction Strategies Conference in St. Julian, Malta.

Arizona Company Takes a Stand Against Childhood Obesity

Gilbert, AZ (11/30/10) – First Things First and SweetLeaf® Stevia Sweetener are working together to keep awareness of and the daily fight against the childhood obesity epidemic an everyday priority for everyone. Professionals in the public and private sectors will gather for the 4th Annual Arizona Children’s Obesity Conference on Thursday, December 2 at the Desert Willow Conference Center, 4340 E. Cotton Center Blvd. in Phoenix from 8:00 a.m. to 5:00 p.m. for a symposium on issues that impact and influence childhood obesity.