President of Paraguay Recognizes James May for Work with Stevia

Gilbert, Arizona (12/14/12) – The President of Paraguay, Federico Franco, and the Paraguayan Chamber of Stevia, CAPASTE, honored James May, Founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, recognizing his considerable role in the creation and expansion of the global stevia industry. The ceremony took place at the Convention Center of the Central Bank of Paraguay in Asunción, Paraguay on November 13, 2012.

SweetLeaf® Sweeteners Expand Every Cook’s Repertoire

Gilbert, Arizona (10/22/12) – Just as the changing season brings a palette of colors to the great outdoors, SweetLeaf® Stevia Sweetener brings a cornucopia of all-natural, zero- or low-calorie products to your cupboards. And even though summer’s glare is just beginning to wane, the biggest baking season of all – fall and winter holidays – is just around the corner.

SweetLeaf® Leads the Way in Flavored Drop Trend

Gilbert, AZ (10/17/12) – More people are moving away from high sugar beverages and opting to exercise control in sweetening and flavoring their own drinks. SweetLeaf® Stevia’s 17 refreshing flavors of its zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia® Sweet Drops® are available in stores nationwide and have already proven a big hit with consumers. Earlier this year, three new flavors – Coconut, Watermelon and Cola – were added to the popular liquid stevia® product line.

SweetLeaf® to Exhibit at SupplySide West 2012

Gilbert, Arizona (10/15/12) – SweetLeaf® Stevia Sweetener, the only stevia winning nine international taste awards, will be exhibiting at Booth 20045 at SupplySide West 2012, which is set for November 5-9 in Las Vegas. James A. May, Founder and CEO of Wisdom Natural Brands®, the parent company of SweetLeaf®, will attend and is available for interviews before and during the expo. May, recognized as the “Father of Stevia,” brought stevia to the U.S. three decades ago and is widely recognized for launching the stevia industry worldwide. He can provide consumer and trade media insight on stevia’s use as an ingredient, trends and formulations. Wisdom Natural Brands® is celebrating their 30th anniversary this year.

SweetLeaf® Proud to Sponsor Launch of Marjorie’s Fund

Gilbert, Arizona (10/15/12) – Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, is pleased to be a sponsor at the October 18, 2012, launch of Marjorie’s Fund, The Type 1 Diabetes Global Initiative, in New York City. Dr. Jason C. Baker, founder and chairman of the initiative, will share the inspirational story of the fund’s namesake, a friend of his whose diabetes was diagnosed when she was 3, which led to kidney failure and her death at age 29. The mission of Marjorie’s Fund is to empower people in the developing world living with type 1 diabetes to not only survive, but thrive.

SweetLeaf® Encourages Healthier Eating for Kids

Gilbert, Arizona (10/15/12) – SweetLeaf® Stevia Sweetener, the only all-natural stevia sweetener with zero calories, carbohydrates and glycemic response, is committed to raising awareness of childhood obesity and promoting nutrition. Studies show that one of the best ways to teach children about healthier eating is to involve them more in food choices. A significant part of the current nutrition/fitness movement, including the nationwide Let’s Move! campaign, is aimed at involving children in decisions from meal preparation to grocery shopping in order to teach them healthy eating habits.

SweetLeaf® SugarLeaf Named Among Best New Products

Gilbert, Arizona (08/16/12) – Wisdom Natural Brands®, the parent company of SweetLeaf® SugarLeaf®, announced that SugarLeaf® has been chosen among the top winners of Progressive Grocer’s 2012 Editors’ Picks awards. Featured in the publication’s August issue, the Progressive Grocer Editor’s Picks represent the best new consumer products introduced in the past year. Brought to market in late 2011, SugarLeaf® is a low-calorie sugar alternative ideal for baking and cooking.

SweetLeaf® Wins Another Foodie Favorite Award

Gilbert, Arizona (06/25/12) – SweetLeaf® Stevia Sweetener has been recognized with a “Favorite Sweetener” Foodie Award from Clean Eating magazine. SweetLeaf® appealed to the health conscious editors of Clean Eating as a natural, calorie-free, zero-glycemic response alternative to refined white sugar. In addition, Clean Eating touched on another advantage of SweetLeaf® – the impressive value – noting that a little sweeter-than-sugar SweetLeaf® goes a long way when it comes to sweetening foods and beverages.

New SweetLeaf® Liquid Stevia Flavors on Store Shelves This June

Gilbert, AZ (06/25/12) – Three refreshing new summer flavors of SweetLeaf® Liquid Stevia® Sweet Drops® are coming to store shelves. Wisdom Natural Brands®, the parent company of SweetLeaf® Stevia Sweetener, will offer three refreshing new summer flavors as part of their zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia® product line.

SweetLeaf® Trumps the Competition Worldwide-Twice!

Gilbert, AZ (6/25/12) –SweetLeaf® Stevia Sweetener beat out the competition to win two World Stevia Organisation 2012 Best Stevia Product/Extract of the Year awards (in Paris). The WSO’s tasting committee and jury members awarded World’s Best Tasting Stevia Awards to SweetLeaf® Natural Stevia Sweetener in the Extract category and SweetLeaf® Liquid Stevia® Sweet Drops® Chocolate in the Consumer Product Made with Stevia category.

Too (two?) Sweet! “Sweet Drop” Debuts with PacketMan at Expo West

Sweet Drop, the new mascot for SweetLeaf® Liquid Stevia® Sweet Drops®, made her debut at the 2012 Natural Products Expo West, held March 9-11 in Anaheim. The cartoon-like flavor drop joined PacketMan, the giant SweetLeaf® packet mascot, in inviting attendees to stop by the Wisdom Natural Brands® SweetLeaf® booth to sample sweet treats made with calorie-free Sweet Drops® or all natural, zero- calorie, zero-carb SweetLeaf® Stevia Sweetener.