Gilbert, Arizona (1/6/14) – Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, the No. 1 selling natural stevia sweetener*, will showcase new products and flavors at the Winter Fancy Food Show from Jan. 19-21 at the Moscone Center in San Francisco. Retailers and other show attendees are invited to visit booth #1645 to experience SweetLeaf’s® award-winning taste.
First announced at the Summer Fancy Food Show 2013, SweetLeaf® Liquid Stevia® Sweet Drops® Water Enhancers are made of stevia and are free from any artificial sweeteners, ingredients, colors or preservatives. They will be on shelves by the end of January.
The zero-calorie, zero-carb Water Enhancers are available in a new 1.5 ounce droplet bottle, in four flavor blends: Peach Mango, Lemon Lime, Raspberry Lemonade and Strawberry Kiwi. The latter two flavors were decided by votes from SweetLeaf’s® Facebook fans, which numbered over 22,000 at press time.
“Consumers know they need to stay hydrated, but many people prefer added flavor when drinking the water they need,” said Wisdom Natural Brands® President Carol May. “In still or sparkling water, Sweet Drops® Water Enhancers add that delicious flavor without adding anything else – no sugar, calories or artificial ingredients.”
The Water Enhancers are the latest in SweetLeaf’s® range of Sweet Drops®. The liquid stevia® may be added to foods or beverages – from yogurt to oatmeal, water to coffee, sauces to smoothies – for sweet, sugar-free flavor with zero carbs, calories or glycemic response. More than 20 flavors are available, including Peppermint Mocha and Pumpkin Spice, introduced over the holidays.
Also at the Fancy Food Show, look for Sweet Drops® on-the-go packs, in response to consumers’ growing desire to experiment with flavor. Four packs are available: Soda, Coffee & Tea, Water and the Party Pack. Each pack contains three mini 6-ml bottles, each a different flavor.
Innovation is to be expected at SweetLeaf®, which has developed more consumer stevia sweetener products than any other stevia company. Winner of 13 international awards for taste and innovative products, SweetLeaf® is the most natural and best-tasting stevia in the marketplace. For more on the company and its products, visit Booth #1645 or SweetLeaf®.com.
* Based on SPINS latest 24-week unit growth in the natural channel, ending 11/23/13.
About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. The company was named a Top Wellness Company in the 2014 Grocery Headquarters Selling Wellness Trailblazer Awards.
SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The only stevia brand to win 13 global taste awards, SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf® Stevia Plus® Shaker Bottles for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SugarLeaf®, also by Wisdom, bonds stevia with cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia® Sweet Drops® add flavor without calories or carbohydrates to favorite foods and beverages. For more information about SweetLeaf® products, recipes and more, visit www.sweetleaf®.com.
Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.
SweetLeaf® and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf®.com or at grocery and health food stores throughout the U.S. and Canada.