Gilbert, AZ (Sept. 30, 2013) – AARP* members will experience one of 2014’s most promising trends in natural products at Life@50+ 2013, the organization’s conference in Atlanta from Oct. 3-5.

SweetLeaf® Stevia Sweetener, the No. 1 selling natural stevia**, will be serving refreshing drinks created with SweetLeaf® Liquid Stevia® Sweet Drops® – natural, zero-calorie sweeteners that add a light, fruity flavor to still or sparkling water. Life@50+ 2013 attendees can visit the SweetLeaf® booth in the Health and Fitness Pavilion, to try the different drinks and take home recipe cards for fun cocktails and non-alcoholic “mocktails.”

“As we learn more about the importance of hydration, water has moved to the center of the healthy lifestyle,” says James May, SweetLeaf® Founder and a longtime AARP member. “With the AARP conference’s packed schedule, attendees will want to stay hydrated. Sweet Drops® will help them do that – naturally and deliciously.”

As attendees will discover, health-oriented baby boomers will appreciate Sweet Drops® with:

  • Zero calories, zero carbs and zero glycemic response
  • More than 17 flavors, including those ideal for fruity, hydrating drinks:
    • Berry
    • Lemon Drop
    • Valencia Orange
    • Watermelon
    • Grape
    • Root Beer
    • Peppermint
    • Coconut
  • Soda-busting ability to add to regular water for everyday hydration and after exercise, and to sparkling water for a zero-carb, zero-calorie alternative. Customize your drink by adding flavor to taste or combine flavors.
  • Made from stevia extract, a natural alternative to big-brand water enhancers filled with preservatives and artificial sweeteners.

Sweet Drops® can be added to foods or beverages for sweet, sugar-free flavor. The award-winning Chocolate and Vanilla Crème flavors are popular for coffee and cooking.

Attendees can also learn about Sweet Drops® Water Enhancers, four new flavor blends packaged in convenient 1.5-ounce “droplet” bottles. The flavors were chosen specifically for their fruity, refreshing taste in water, and two flavors were chosen by votes from nearly 13,500 SweetLeaf® Facebook fans. Sweet Drops® Water Enhancers will debut in selected retailers in January 2014.

Sweet Drops® join other stevia products created by SweetLeaf®, including go-anywhere packets, a shaker jar for home use and a blend for cooking and baking. Winner of the most international awards for taste and sustainability, SweetLeaf® is the most natural and best-tasting stevia in the marketplace. For more on the company and its products, visit Sweetleaf®.com.

*The AARP (formerly the American Association of Retired Persons) represents more than 37 million Americans over the age of 50.

** SPINS latest 12 week unit growth in the natural channel, ending 5/11/13.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The stevia brand winning the most taste awards globally, SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf® Stevia Plus® Shaker Bottles for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SugarLeaf®, also by Wisdom, bonds SweetLeaf® with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia® Sweet Drops® add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf® products, recipes and more, visit www.sweetleaf.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos,  are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf® and Wisdom of the Ancients products can be purchased online at SweetLeaf®.com or at grocery and health food stores throughout the U.S. and Canada.

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