Gilbert, Arizona (10/25/13) – As maker of the #1 selling stevia in the natural channel*, SweetLeaf® Stevia Sweetener knows the natural product consumer. The company’s stevia provides powerful label appeal and taste that makes a good product great. SweetLeaf®, the stevia brand winning the most taste awards globally, will be exhibiting at Booth #22058 at SupplySide West 2013, set for Nov. 12-16 in Las Vegas.

“With demand continuing to grow for natural and gluten-free food, consumers read labels and pay more for the pure ingredients they demand,” said James May, founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf®. “In this environment, manufacturers need consistent ingredients with the certifications customers want – and award-winning taste that enhances a product without adding sugar.” May is widely credited with launching the stevia industry in the United States.

Zero-calorie, zero-carb and with zero glycemic response, SweetLeaf® can be used as an ingredient in a variety of food and beverage products. As stevia extract, blended with inulin or in more than 20 flavors of liquid stevia®, SweetLeaf® is a viable natural sweetener that can be used in the following applications:

  • Tabletop sweetener for hot and iced tea, coffee, etc.
  • Carbonated sodas, still beverages, powdered soft drinks
  • Flavored waters
  • Ice creams, yogurts, sherbets
  • Baked goods, cakes, biscuits
  • Cereals, bars
  • Jams, sauces, pickles
  • Puddings, desserts
  • Chewing gum
  • Confections
  • Seafood, vegetables
  • Weight watcher diets
  • Diets for people with diabetes

* SPINS latest 12 week unit growth in the natural channel, ending 5/11/13.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The stevia brand winning the most taste awards globally, SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf® Stevia Plus® Shaker Bottles for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SugarLeaf®, also by Wisdom, bonds SweetLeaf® with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia® Sweet Drops® add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf® products, recipes and more, visit SweetLeaf®.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf® and Wisdom of the Ancients products can be purchased online at SweetLeaf®.com or at grocery and health food stores throughout the U.S. and Canada.

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