Gilbert, Arizona (08/27/13) – Moms searching for ways to keep their kids drinking milk while limiting added calories, sugars, fats and sodium can look to three counties in Florida, where kids are raving over their new “white chocolate” drink: Fat-free milk naturally sweetened with SweetLeaf® Liquid Stevia® Sweet Drops®.
“Amazing,” “Tastes like ice cream,” “Love it,” and “The best thing my mouth has ever tasted” were all verbatim reactions during a recent taste test, when 99% of elementary children and 91% of middle school children gave the drink the thumbs up.
Since May, the “white chocolate” milk has been served at schools in three Florida counties. While the milk remains white, it tastes like chocolate. The sweetness is from stevia; the chocolate flavor comes from natural cocoa extract.
With the new drink, children get the flavored milk they love, without extra calories, sugars, fats and sodium. This is the part that moms love – not just for their kids’ milk, but for the whole family. In a recent 500-member sampling conducted by the national resource website Moms Meet, 91% of mothers said they would buy Sweet Drops®. The product comes in more than 20 flavors, including the popular Chocolate, but also flavors such as Vanilla Crème and Strawberry. In the last two years, both Chocolate and Vanilla Crème Sweet Drops® have received top honors for taste from the World Stevia Organization in Paris.
“We call it ‘Mom tested, kid approved,’” said Michael P. May, Ph.D., Vice President of Business Development for Wisdom Natural Brands®, SweetLeaf’s® parent company. “We know kids like to drink it, and that’s the most important thing!”
With zero calories, zero carbs and zero glycemic response, SweetLeaf® Stevia is ideal for keeping kids drinking milk without increasing calories. The stevia with the most global taste awards, including two specifically for Chocolate Sweet Drops®, SweetLeaf® has no bitter aftertaste. This means there is no need to add sodium, fats or sugars to mask the taste, as is often done with milk containing low-calorie sweeteners.
Just as important to moms, SweetLeaf® is completely free of the artificial sweeteners that have raised alarm among parents and nutrition experts. It is made only from stevia extract and natural flavors – so kids get the nutrition their growing bodies need, and nothing else.
Sweet Drops® are available at groceries and natural food stores nationwide. To arrange interviews with Wisdom’s Michael May, Ph.D., please contact the names listed at the bottom of this release. For more information about SweetLeaf® Stevia and Sweet Drops® visit SweetLeaf®.com.
About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The stevia brand winning the most taste awards globally, SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf® Stevia Plus® Shaker Bottles for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SugarLeaf®, also by Wisdom, bonds SweetLeaf® with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia® Sweet Drops® add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf® products, recipes and more, visit www.sweetleaf®.com.
Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.
SweetLeaf® can be purchased online at Sweetleaf®.com or at grocery and health food stores throughout the U.S. and Canada.