In the News

SweetLeaf® SugarLeaf Named Among Best New Products

Gilbert, Arizona (08/16/12) – Wisdom Natural Brands®, the parent company of SweetLeaf® SugarLeaf®, announced that SugarLeaf® has been chosen among the top winners of Progressive Grocer’s 2012 Editors’ Picks awards. Featured in the publication’s August issue, the Progressive Grocer Editor’s Picks represent the best new consumer products introduced in the past year. Brought to market in late 2011, SugarLeaf® is a low-calorie sugar alternative ideal for baking and cooking.

SweetLeaf® Wins Another Foodie Favorite Award

Gilbert, Arizona (06/25/12) – SweetLeaf® Stevia Sweetener has been recognized with a “Favorite Sweetener” Foodie Award from Clean Eating magazine. SweetLeaf® appealed to the health conscious editors of Clean Eating as a natural, calorie-free, zero-glycemic response alternative to refined white sugar. In addition, Clean Eating touched on another advantage of SweetLeaf® – the impressive value – noting that a little sweeter-than-sugar SweetLeaf® goes a long way when it comes to sweetening foods and beverages.

New SweetLeaf® Liquid Stevia Flavors on Store Shelves This June

Gilbert, AZ (06/25/12) – Three refreshing new summer flavors of SweetLeaf® Liquid Stevia® Sweet Drops® are coming to store shelves. Wisdom Natural Brands®, the parent company of SweetLeaf® Stevia Sweetener, will offer three refreshing new summer flavors as part of their zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia® product line.

SweetLeaf® Trumps the Competition Worldwide-Twice!

Gilbert, AZ (6/25/12) –SweetLeaf® Stevia Sweetener beat out the competition to win two World Stevia Organisation 2012 Best Stevia Product/Extract of the Year awards (in Paris). The WSO’s tasting committee and jury members awarded World’s Best Tasting Stevia Awards to SweetLeaf® Natural Stevia Sweetener in the Extract category and SweetLeaf® Liquid Stevia® Sweet Drops® Chocolate in the Consumer Product Made with Stevia category.

Too (two?) Sweet! “Sweet Drop” Debuts with PacketMan at Expo West

Sweet Drop, the new mascot for SweetLeaf® Liquid Stevia® Sweet Drops®, made her debut at the 2012 Natural Products Expo West, held March 9-11 in Anaheim. The cartoon-like flavor drop joined PacketMan, the giant SweetLeaf® packet mascot, in inviting attendees to stop by the Wisdom Natural Brands® SweetLeaf® booth to sample sweet treats made with calorie-free Sweet Drops® or all natural, zero- calorie, zero-carb SweetLeaf® Stevia Sweetener.