Video focuses on SweetLeaf®’s mission to offer better-for-you sweeteners

GILBERT, AZ (Jan. 17, 2019) – Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, has received a silver CINDY Award, given to those who have produced digital programming that achieves the highest level of excellence in production value and message effectiveness, for its “One Sweet Change” video produced by McFadden/Gavender Advertising, Inc. In the three-minute digital video, a family decides to eschew the distractions of modern-day life by putting their electronic devices in a homemade box into which is carved “Family Time Is Sweet,” while enjoying a nutritious and delicious meal prepared with SweetLeaf® products.

More than 9,100 entries from around the world were judged in more than 174 subject matters. CINDY, “Cinema in Industry,” awards have been honoring interactive and linear media for both broadcast and non-broadcast applications since 1959.

“The ‘One Sweet Change’ video reflects SweetLeaf®’s mission to ‘make the world a sweeter place’ with better-for-you, plant-based stevia sweeteners,” said Carol May, CEO of Wisdom Natural Brands. “Our motivation for this video is about families connecting face-to-face without electronic devices, and having fun together, creating and eating tasty foods and beverages in a healthy way. One small change in one’s diet can be the beginning of improved eating habits. That change can lead to another and another, leading to a wonderful sense of accomplishment and success while coming closer together as a family.”

Earlier this year, the video garnered an award of excellence from the Association of Marketing and Communication Professionals’ Videographer Awards, the industry’s preeminent third-party evaluator of creative work, and a Platinum Award at the Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs as well as emerging technologies.

The video previously won a Platinum Award for web-based production of a short-form web video from the AVA Digital Awards, an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication, and a silver ADDY award for film/video/sound branded content from the Tucson, Ariz., chapter of the American Advertising Awards, the advertising industry’s largest and most representative competition.

To view the video, click here.

The American Heart Association recommends a daily added sugar limit of no more than 9 teaspoons/36 grams/150 calories for men, and 6 teaspoons/25 grams/100 calories for women and children (ages 2-19). Children under the age of 2 should not consume sugars at all. With excessive added dietary sugars linked to increased risk of diabetes, obesity, and cardiovascular disease, SweetLeaf® aims to offer a deliciously satisfying alternative which can help consumers meet this important recommendation.

SweetLeaf® Stevia Sweetener has no sugars, zero calories, no artificial ingredients, and is gluten-free with a non-glycemic response. From SweetLeaf®’s natural and organic packets, to fruit-flavored Water Drops® for a yummy upgrade to still or sparkling water, to the delicious flavors of Sweet Drops® in everyday beverages and foods, the SweetLeaf® family of products adds award-winning taste without the negative health effects of added dietary sugars.

For more information about SweetLeaf®, visit SweetLeaf®.com. For interviews with company leadership, please contact the names listed at the bottom of the release.


Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading stevia expert and industry pioneer with its SweetLeaf® Stevia Sweetener brand for more than 35 years. SweetLeaf® is the only stevia brand winning 31 awards for taste and innovation. SweetLeaf® Stevia Sweetener has zero calories, a non-glycemic response, no sugars, and no artificial ingredients. Wisdom introduced herbal blends made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal beverage lines in the natural industry. Wisdom of the Ancients herbal blends are available in bags and loose leaves and come in a variety of beneficial flavors. SweetLeaf® and Wisdom of the Ancients products are available at health food stores, natural groceries, supermarkets, and online retailers.

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