Gilbert, Arizona (06/11/13) – Retirement is not a thought. James May, who has spent the past 30 years promoting the natural sweetener stevia and building up his company, Wisdom Natural Brands®, shows no signs of slowing down. With equal fervor, Carol May presides over the multi-million dollar worldwide corporation as Wisdom’s president.

Did we mention Mr. May is 76 and Carol May is 67 years young?

In 1982, James May was enjoying a successful career as an executive in the medical healthcare industry when he sampled a sweet leaf of stevia from Paraguay given to him by a former Peace Corps worker. He was so impressed that he left his job as the Director of an artificial kidney dialysis program in Phoenix and poured the family savings into manufacturing and producing stevia products in the United States – all from the garage of the Scottsdale, Arizona, home where he and his wife, Carol, were raising their five children. Mr. May didn’t see manufacturing and promoting stevia products as purely a business opportunity. He recognized the invaluable benefits of a natural sweetener for a world population that is increasingly being plagued by obesity and diabetes from unhealthy diets.

“I always believed stevia would bring significant changes to the way we eat, encouraging a healthier and natural relationship with sweets,” said Mr. May. “When you know that there is a natural product that can change lives for the better, how can you not do everything possible to make the world aware?”

Carol May is the pure definition of a tireless, smart leader. It is under her constant direction that SweetLeaf® has moved from a small company in suburban Phoenix to a global, award-winning company. Mrs. May manages and directs the vision of Wisdom Natural Brands®, SweetLeaf’s® parent company. Under Carol May’s direction, SweetLeaf® Stevia Sweetener has received 10 awards internationally for taste, innovation, sustainability, natural qualities, and more. The company that Carol May runs continues to produce products that command more than 40% share in natural foods stores in the sweetener category, and has successfully moved from the natural set to mainstream grocery stores nationwide. Progressive Grocer, the voice of the retail food industry for nearly 90 years, has added Carol May to its list of Top Women in Grocery for 2013.

James and Carol May are the leading manufacturers of stevia products in the United States. Their products are the only stevia products to win taste awards globally. Wisdom is the parent company of highly respected consumer brands SweetLeaf® Stevia Sweetener, SweetLeaf® Liquid Stevia® Sweet Drops®, SugarLeaf®, and Wisdom of the Ancients® tea. James May, known worldwide as the “Father of Stevia,” is a respected authority globally on stevia. He was recently given the Lifetime Achievement Award by Stevia World International, has been inducted into the Phoenix College Hall of Fame, and received the inaugural Visionary Award from the American Herbal Products Association. The president of Paraguay, Federico Franco, and the Paraguayan Chamber of Stevia, CAPASTE, honored James May in November 2012 for his considerable role in the creation and expansion of the global stevia industry.

Given all of their accomplishments, James and Carol May maintain that their greatest achievement is their family of five children and six grandchildren. Soon, the Wisdom corporate team will add another May to the fold – son Michael P. May, Ph.D., who will take over as Vice President of Business Development.

For more information about the SweetLeaf® family of stevia products, visit www.sweetleaf®.com. For information about Wisdom of the Ancients teas, visit

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The sweetener was recognized as the 2012 award winner for best-tasting stevia product by the International Society of Antioxidants in Nutrition and Health. SweetLeaf® is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf® Stevia Plus® Shaker Bottles for easy home use and SweetLeaf® SteviaTabs® Dissolvable Tablets for on-the-go use. SugarLeaf®, also by Wisdom, bonds SweetLeaf® with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia® drops add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf® products, recipes and more, visit www.sweetleaf®.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos,  are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf® and Wisdom of the Ancients products can be purchased online at or at grocery and health food stores throughout the U.S. and Canada.


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