Meet the Father of Stevia – James May!

James May is the founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf® brand products and Wisdom of the Ancients® herbal teas. He was the first person to introduce stevia and yerba maté herbal tea to the U.S. in 1982, and he is considered one of the world’s foremost authorities on these herbs. Mr. May challenged a number of government regulations over the years before his company became the first to receive GRAS (Generally Recognized As Safe) status for a line of stevia products. He has worked with and sought advice from a number of health professionals, including Andrew Weil, M.D., Father of Integrative Medicine, pictured with Mr. May above. Dr. Weil serves as the Director at the Arizona Center of Integrative Medicine at the University of Arizona and is an expert on healthy living and aging.

Stevia for Weight Control

Today’s hectic lifestyle has us rushing to meet both personal and professional demands, which, for many of us, has made fast food a regular part of our daily routine. When we’re not rushing to appointments, we’re spending sedentary hours at our computers. The combination has contributed to an obesity epidemic that the U.S. Centers for Disease Control and Prevention describes as the number one health risk in America.

SweetLeaf Stevia® Lifestyle

Health is central to your well-being. Clean eating and exercise aren’t just recipes for fitting into a pair of skinny jeans or developing abs like a Marine drill sergeant. It’s about having the energy to handle a full class schedule while working part-time, juggling work and family responsibilities, dancing at your granddaughter’s wedding, starting a second career after retirement, or taking the stairs when the elevator is out of order.

Beating Childhood Obesity

Each generation is presented with unique challenges. Today’s youth faces the challenges of a childhood obesity epidemic. According to the Robert Wood Johnson Foundation, if we don’t act to reverse this trend, we’re in danger of raising the first generation of American children who may live sicker and die younger than the generation before them.

Managing Diabetes with Stevia

Whether managing type 1 or type 2 diabetes, you have enough on your mind without having to think about your sweetener. SweetLeaf Stevia® Sweetener does not impact blood sugar at all, so you can use it in food and beverages without having to count carbs.