Using SweetLeaf as a substitute for sugar has many benefits. For example, sugar causes weight gain which in turn can cause obesity and diabetes. Plus, the American Heart Association (AHA) has made the link between sugars and an increased risk of cardiovascular disease.
When the temperatures are soaring, there’s something about having a plate of summer fruit in front of you that cools and soothes. A few luscious melon slices with a sprinkling of blueberries, plucked fresh from the bush. Or a cluster of crisp grapes cut from the vine. Or maybe berries, peach and mango, blended in an icy smoothie that glides deliciously down your throat.
Adequate hydration is vital and improves body and brain health, while also promoting healthy skin. During the summer, because we lose a lot of water through sweating, we can become dehydrated much faster than normal. While perspiration keeps us cooler by lowering our body temperature as it evaporates on our skin, that benefit can quickly become a liability.
Sugar has a long and constantly evolving relationship with humans. Because too much sugar in our bloodstream can be toxic, our bodies evolved to quickly convert sugar into fat. Early humans developed a craving for sugar, as the stored fat it supplied would keep us alive when food was scarce, would fuel our huge and rapidly evolving brains, and would provide energy in fight-or-flight situations.
People today are “going green.” They are in pursuit of a healthier lifestyle and are concerned about the foods they eat. Toxic chemicals can be found in fertilizers, pesticides and the soil. Additionally, many plants are genetically modified to be more resistant to pesticides or insects. It’s no wonder consumers are looking to buy products that are “green,” natural, and better-for-you.
We are happy to announce new and easy ways to find and purchase SweetLeaf’s entire family of products.
First, go to our all-new store locator. Click on the product(s) you’re looking for and then type in your zip code. Up will pop stores close to you carrying those specific SweetLeaf products. This ensures when you get to that store you will be able to go home with the SweetLeaf you are looking for! And even better, you’ll also see an interactive map on how to get there.
At a recent ceremony in Washington, D.C., in May, U.S. Secretary of Commerce Penny Pritzker presented Wisdom Natural Brands® with the President’s “E” Award. This award, which was accepted by Michael P. May, Ph.D., Executive Vice President, is bestowed upon American businesses and organizations which make significant contributions to the increase of U.S. exports. Successive years of record export growth and the demonstration of innovative international marketing, specifically to increase exports, are among the significant factors in determining winners of this award.
Why is a sweetener company writing about hydration? Simply because juices, sodas and energy/sports drinks are a prime source of sugar, which many of our readers are trying to avoid. With our bodies being 60 percent to 70 percent water, hydration is still a must. (Trust us on this, we’re based in Arizona.)
James May is the founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf® brand products and Wisdom of the Ancients® herbal teas. He was the first person to introduce stevia and yerba maté herbal tea to the U.S. in 1982, and he is considered one of the world’s foremost authorities on these herbs. Mr. May challenged a number of government regulations over the years before his company became the first to receive GRAS (Generally Recognized As Safe) status for a line of stevia products. He has worked with and sought advice from a number of health professionals, including Andrew Weil, M.D., Father of Integrative Medicine, pictured with Mr. May above. Dr. Weil serves as the Director at the Arizona Center of Integrative Medicine at the University of Arizona and is an expert on healthy living and aging.