Consumers Declare Their Independence From Chemical Sweeteners
All Natural SweetLeaf® Sweeteners Urges Consumers to GO GREEN ON THE INSIDE™
Gilbert, Ariz. (September 7, 2008) - The “go green” movement has swept the nation and wise consumers do not neglect the necessity of keeping their own bodies healthy as well. We need to “go green on the inside™,” says Jim May, CEO of Wisdom Natural Brands®, “because that’s where vibrant health begins.” SweetLeaf® Sweetener™, the all new, all natural, zero-calorie, zero carb, zero glycemic index sweetener by Wisdom Natural Brands®, is offering a unique introduction for people who want to try their new table-top, diabetic safe sweetener.
There is a growing movement to kick the habit of using the old pink, blue and yellow packets of chemically generated artificial sweeteners—and even sugar. Americans are looking for a sweetener that is totally safe and does not cause health problems or weight gain. Tens of millions of consumers world-wide believe they have found just such a sweetener in the new SweetLeaf® Sweetener™. This is a true table-top stevia sweetener, which is a white powder, somewhat similar to sugar. May emphatically stated that, “All stevia products are not the same. SweetLeaf® is decidedly the purest and best tasting stevia on the market—bar none!”
According to the International Food Information Council (IFIC), 194 million Americans were using some form of low calorie sweetener in 2007. The IFIC Food and Health Survey for August 2008 points out, however, that 43-45% of Americans want to use less aspartame, sucralose and saccharine, respectively. On the other hand, 26% want to increase their use of stevia. The 2008 Gallup Study of Sweetener Preferences reports that “strong interest in an all ‘natural’ no calorie sweetener coupled with favorable perceptions of stevia among the small but growing consumer base familiar with this sweetener, suggests the potential for significant change ahead, as stevia moves toward FDA approval.” SweetLeaf® has already received its FDA GRAS (Generally Recognized As Safe) status.
Because of this strong desire of Americans to try stevia, consumers can participate in the SweetLeaf® Sweetener Challenge, for a limited time. Consumers can trade-up from their former artificial sweetener to the all natural sweetener that comes from the green leaves of the stevia plants by mailing two packets of their current sweetener product to SweetLeaf® headquarters located at 1203 W. San Pedro Street, Gilbert Arizona, 85233 and receive in exchange two green packets of what many people tout as the most healthful and best tasting sweetener in America. Participants will also receive a promotional code for 25% off their first purchase of any SweetLeaf® product purchased from www.sweetleaf.com or through the toll free number (800) 899-9908.
SweetLeaf® Sweetener™ is the only all-natural, zero-calorie, zero-carb and zero-glycemic index sweetener in America. Derived from the naturally sweet stevia plant native to Paraguay, SweetLeaf® Sweetener™ is the first, and perhaps the most important step for consumers to embrace a healthy lifestyle and “go green on the inside”™. On July 4, 2008 the Joint Expert Committee on Food Additives of the World Health Organization determined that stevia is safe to be used as a sweetener in the daily diet up to 4mg per kg of body weight. The time for consumers to declare their independence from other sweeteners not so friendly to the body has arrived.
About Wisdom Natural Brands® Gilbert, Ariz.-based Wisdom Natural Brands® is the parent company of three highly respected consumer brands: SweetLeaf® Sweetener™, Wisdom of the Ancients® herbal teas, and Sweet & Slender®. The company was the first to bring stevia products to American consumers back in 1982 and has devoted the last year to perfecting the ingredient formulation in preparation for the re-launch of SweetLeaf® Sweetener™. The company also offers SteviaClear™, SteviaTabs™ and a wide variety of highly popular Liquid Stevia Flavors, and other health promoting herbal teas and an herbal soap. For more information go to www.sweetleaf.com. Recipes are available.
Product Trade-up Program: Mail two of your obsolete sweetener packets to: SweetLeaf at 1203 W. San Pedro St., Gilbert, AZ 85233