Where's Jim

SweetLeaf Fights Childhood Obesity

The U.S. Centers for Disease Control considers obesity the number one health risk in America. Childhood obesity threatens the health of one in three American children. These kids are at higher risk of developing heart disease, stroke, type 2 diabetes, high blood pressure, asthma and certain types of cancers. No one wants to see these serious problems looming in a child’s future – particularly when it can be averted by awareness and making some lifestyle adjustments.

When I invested my life savings in the development of stevia products in 1982, childhood obesity was not the epidemic it is today. I’m pleased the product my company produces, SweetLeaf Stevia® Sweetener, provides a solution in the prevention of obesity. SweetLeaf^® contains zero carbs, zero calories, zero glycemic index and is 100% natural. I have been very diligent about not compromising the integrity of our products so they won’t adversely impact health.

Preventing childhood obesity is where my personal and professional lives merge. My passion for optimum health is as alive as it has ever been. I am becoming even more involved in working with both public and private organizations dedicated to ending childhood obesity. I am confident that, together, we can find ways to end childhood obesity.

Have a SweetLeaf day!

Jim

Hello and welcome!

With our beautiful new website comes my very first blog. There are so many exciting things happening with SweetLeaf^™ , that I felt a personal blog would be a great way to express all the exciting news to SweetLeaf^™ fans.

The most exciting news came just a few days ago. Wisdom Natural Brands received a “no questions” letter from the U.S. Food and Drug Administration (FDA) in regard to the findings of the FDA expert panel of scientists, which concluded that the whole leaf steviol glycosides with rebaudioside A and stevioside, used to formulate the company’s SweetLeaf Sweetenerextract, are granted Generally Recognized As Safe (GRAS) status.

I can't tell you how incredibly proud, happy and excited I am to receive this news. It is such a tremendous victory for us and SweetLeaf^™ to be validated by the FDA. Scientists spent more than a year conducting extensive research to assure the safety and quality of our sweetener extract and the letter from the FDA authenticates what science has already proven – SweetLeaf Stevia^™’s high-intensity sweetener extract is a safe and pure alternative to sugar for consumers and food and beverage companies across the globe.

Thank you for helping SweetLeaf^™ continue to be a great success. Please check my blog often!

Have a sweet day,

Jim May